Radio Commercials

I have written many, many radio commercials. (A couple of years ago, I wrote and produced 36 of them for London Transport in an eleven month period.)

Below is the script for a radio commercial I wrote for Barr's Irn Bru. It was done a number of years ago, but I include it here because it won a D&AD Silver Pencil, UK advertising's most prestigious award.
 

MVO:

It has been brought to our attention that people are drinking Irn Bru in excess. It should be made clear that Barrs will not be held responsible for what happens to people who drink more than ten gallons a day.

Let us give you an example...
 

VO:

(Deep, beefy voice)
I used to be puny, anaemic and totally powerless. Nine stone weaklings used ta kick sand in ma face. Then I discovered Irn Bru. I drank it by the gallon and became completely transformed.

Muscles bulged on ma body, ripping ma clothes to shreads. I began chewing trees and spitting them out as matchwood. I was a giant refreshed.
 

MVO:

MVO:

Thank you. Susan Rose.

Barrs Irn Bru. your other National drink. Made in Scotland from girders.
 

If you'd like to discuss your copywriting requirements, please email mick@micksands.com