Press & Posters

I believe that a press advertisement should deliver a lucid and succinct message with enough wit to engage the reader before he turns the page. If the ad is successful, the reader might then go on to peruse the copy.

A poster needs to work even faster. If it's not easily understandable within about four seconds, all copy included, its message will be lost on most motorists.

In short, a successful advertisement is a good idea, clearly expressed.

Below are some examples of my work that hopefully fulfil these criteria.

If you'd like to discuss your press or poster advertising with me, please click on the link at the end of this paragraph. I'll be happy to talk to you about your requirements. mick@micksands.com