The art of copywriting is to convey the maximum amount of information with the minimum amount of words in a style that both flows and reflects the corporate ethos of the advertiser.

If it is done well, the copy will appear seamless and effortless, but still manage to make its points succinctly.

Crafting words in such a way takes a little longer than just writing down the facts.

(In a long letter George Bernard Shaw once wrote to a friend, he apologised that he hadn't had the time to write a shorter one.)

Every piece of literature that emanates from a business is a corporate communication, and like any message to the consumer, it deserves to be well written.

I write copy for ads, posters, leaflets, brochures, mailers, newletters, websites and sales letters.

If you'd like to discuss your copywriting requirements, click on the link at the end of this paragraph. mick@micksands.com